Tribe Coffee is a specialty coffee roaster based in Cape Town, operating in a highly saturated retail space. The brief was to elevate the brand and create packaging that could stand apart on shelf without relying on loud graphics or short-lived trends.

The solution focused on form as much as visual language. By introducing a taller pack format, the brand gains immediate presence at shelf level, creating a distinctive vertical rhythm when grouped together. The result is packaging that feels considered, confident, and recognisably Tribe, even from a distance.